A BRIEF clash between a news columnist and Sydney broadcaster Steve Price on The Project has prompted more than 18,000 people to demand the Ten show to apologise on-air to the radio star.

The petition describes how "a friendly discussion quickly turned nasty as the panel turned on their fellow presenter Steve Price".

"Steve was abruptly cut off and insulted by Jamila on national television, despite his best efforts to lower the outrageous tone being fuelled by the guest.

"Much to the dismay of thousands around the country, his peers joined in to further insult and humiliate Steve, who we all agreed had done nothing wrong".


The tense moment on The Project lasted only seconds when news.com.au's Jamila Rizvi jumped into a discussion on the election of Donald Trump in the US while Price was giving his view.

"It shows you that people in real America, in small town America, weren't buying the bulldust coming out of the elites," he said, as Rizvi jumped in.

"Sorry, can we cut this bull---- about the idea of there being a real America?" she shot back.

"I'm sorry, I was speaking before you interrupted," Price said.

"Is it OK if I speak?"

A snapshot of the petition demanding The Project apologise to Steve Price
A snapshot of the petition demanding The Project apologise to Steve Price

Rizvi responded that the question was directed at her before Price shot back, "This is the reason why Donald Trump won".

"Because people like you lecture and heckle people."

Fellow host Carrie Bickmore tried to calm the confrontation, and Price at the same time.

"Pricey, we were talking to Jamila and you don't need to keep that tone," she said.

Rizvi would later say on Twitter that it was her being interviewed, not Price, who is a regular feature on the show.